This particular rule was made popular by Joe Soucheray, a radio commentator in St. Paul, but I believe Paul Harvey said it as well. Here's the rule simply put: guys, (and this is a rules for guys only) if you have a fifty percent chance of getting something right, you'll make the wrong choice ninety percent of the time. I've also heard it as eighty percent but that's the absolute lowest percentage. So, how does it work?
Let's say your wife sends you to the store to buy bread. After your cart is brimming over, you get to the bread section. Of course with so many varieties of bread, you're in a bigger quandary now than before you went into the store. In the bread aisle, there is white, wheat, 12 grain, 7 grain, whole wheat, honey wheat, cracked wheat, potato bread, bagels, English Muffins, sourdough, and a whole host of others. The choice really is between white and wheat. Save the 12 grain for when your wife is with you in the supermarket. You do not like wheat but she does. Since you have others to feed in the family, such as your six children, you have to consider them as well. They won't eat the brown wheat bread, but your wife likes the wheat bread. What do you do? You can make a case for the white since that's what you and the kids will eat. Wheat bread is also a good option because that is what your wife will chow down on, so you do the logical thing (no, don't call her on her cell from the store). You get both. In fact, since white is cheaper, you get a couple of loaves.
Of course, your wife will not be pleased that you spent money on both kinds of bread, but she's not the one trying to be part of the ten percent who gets it right. And as you can see, you didn't get it right because you chose both.
Better luck next time.

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